REVLON

The beauty world has largely overlooked gamers and streamers, despite the fact that so many of them are deeply passionate about makeup, often experimenting with bold looks while they stream. We profiled two prominent Twitch streamers who sit at that intersection, exploring how makeup becomes the bridge between their offline and online selves. In real life, understated. On screen, a full transformation.

The shoot captured both versions of each woman, and the article was built to match the concept. Readers could toggle between offline and online, watching each subject transform in real time. Revlon's products were 3D rendered to echo the visual language of gaming, and clicking on a look opened up an interactive breakdown of every product used to create it, almost like navigating a game menu.

I led art direction across the photography and design direction across the digital execution, working with a photographer, designer, and 3D artist to make the two worlds feel like one coherent visual system.

Photographer: Oscar Ouk
3D Artist: Frazer Adams