NORDSTROM SPRING

We wanted to promote Nordstrom's spring collection to The Cut's readers through imagery that felt editorial and inspiring, positioning Nordstrom as the go-to destination for the season's key trends. We built the shoot around color, giving each look its own world with a luxe cloth backdrop chosen to complement or contrast the clothes. The posing was deliberately dynamic, giving the images energy and movement while keeping the clothes at the center.

I led art direction across the full shoot, overseeing casting, styling and set direction.

Photographer: Ruo Bing Li